Shop by Stage
Did you know that the styles of bra you should wear varies according to your stage of motherhood? To ensure optimum breast health all the way from conception through to breastfeeding, shop our recommendations for your stage, below.
Your breasts grow rapidly during the first 12 weeks of pregnancy, so it’s important to wear correctly fitting, wirefree bras with no restriction.
Once you’re in your second trimester, breast growth stabilises and you can go back to wearing cup specific bras, and even flexi-wire styles.
The last thing you want to be thinking about while labouring is how uncomfortable your bra is. We have a range of super comfy styles which let you focus on the task at hand.
During the first 8 weeks of breastfeeding your body works hard to regulate your milk supply. Engorgement is common during this time, so seamless wire-free styles are best.
Once you and bub have found your rhythm and your milk supply has regulated, you can wear any bra style you like, including flexi-wire styles.
Gone are the days of holding your pumps with your hands! We have a range of pumping bras which accomodate traditional corded pumps and wire-less in bra pumps.