As nursing bra specialists, it’s no surprise that we’re passionate about breastfeeding and the many benefits it offers to mum, bub and the environment. We’re committed to making breastfeeding easier for every mum, whilst understanding that each journey is unique.
How do we do this?
- Yes, we’re passionate about breastfeeding and could go on and on about the benefits, but the one thing that we want to make clear is that we understand each breastfeeding journey is different, and for some, it might lead to not breastfeeding at all, which is completely fine. Breastfeeding is hard, and at times sucks, quite literally. What we’d like to do is help to make that process easier, whether that’s through our products, our customer service, or through the content we put out.
- We innovate through personal experiences. Our products are designed and tested by our own staff before we put them out into the world. We’ve all had our own unique motherhood journeys and we use our collective learning to create functional products for all mamas.
- We’re teaming up with brands, practitioners, lactation consultants and experts in their fields to bring you the information you need, from reliable sources that you can trust. Motherhood is not a black and white topic, and we want to showcase its many colours by engaging with experts and people in-the-know from many different fields.
- Through our branding, website, social accounts, blog and newsletter we’re actively working to facilitate conversations about breastfeeding and remove the ‘taboo’ stigma that is often associated. Breastfeeding is one of the most beautiful and natural things motherhood has to offer those who have the ability to do so, we should be worshipping out bodies for all that they are capable of doing. From pregnancy to birth to breastfeeding, it’s nothing short of amazing and that’s something every woman needs to know.