Our World Breastfeeding Week sale has now ended.

Don’t worry, mama! We’re regularly running sales and promotions. To ensure you don’t miss out on the next one, hit the button below to subscribe to our newsletter.

The deets

The deets

(T's & C's)

Here we’ll answer all your questions about the offer.

When is the offer?

Our World Breastfeeding Week offer runs from 10am (AEST) August 1 2024 until 10am (AEST) August 5 2024.

What’s included in the offer?

Get 25% OFF all full priced items and up to 75% OFF final sale items.

How do I claim the offer?

Simply add any item(s) of your choosing to the cart during the offer period the discount will be applied automatically!   

Can I use any other codes or offers?

This is a standalone offer that cannot be combined with any other promo, discount or sale. 

Returns:

  • Finding the right fit can be tricky and getting you comfortable is our top priority so we’re happy to offer returns all items, however this excludes Final Sale items.
  • Please keep in mind our Returns Policy when ordering.
  • For Briefs, Nursing Pads and Swimwear, we cannot accept returns for hygiene reasons.
  • Final Sale items, unless deemed faulty, cannot be returned for a refund.
  • This offer is not valid on any previous purchases.
  • If you have any questions, please don’t hesitate to reach out to our customer service team.
  • Cake Maternity reserves the right to cancel or change the this promotion at any point, without prior notice. 

Can I use my Gift Card or Store Credit?

Yes, you certainly can! Just add your Gift Card code or CakeCoins to the shopping bag or cart during checkout. 

What about CakeMamaClub?

Don’t worry, you can still use your CakeCoins and earn CakeCoins on your orders too! However, when it comes to referrals you won't be able to earn any Coins on the orders you refer during this sale period. Similarly, if you’ve been referred by a CakeMama you can still use your 10% OFF discount which will apply to all items added to cart however it will NOT APPLY where this offer has been claimed.

How do I make sure I never miss a sale?

It’s easy, just make sure to join our CakeMama Club. You’ll be the first to know about exclusive, member-only offers, restocks, new product releases PLUS you’ll earn CakeCoins whenever you shop or leave a review. It’s a win win. Join + Save.

Our 36 Hour Flash Sale has now ended.

Don’t worry, mama! We regularly run sales and promotions. To make sure you don’t miss the next one, hit the button below to subscribe to our newsletter.

The deets

The deets

(T's & C's)

Here we’ll answer all your questions about the offer.

When is the offer?

 Our 36 hour flash sale  runs from 10am (AEST) March 14 2025 until 10pm (AEST) March 15 2025.

What’s included in the offer?

Get 20% OFF all full priced items, and as always, up to 75% OFF final sale items.

How do I claim the offer?

Simply add any item(s) of your choosing to the cart during the offer period the discount will be applied automatically!   

Can I use any other codes or offers?

This is a standalone offer that cannot be combined with any other promo, discount or sale. 

Returns & exchanges:

  • Finding the right fit can be tricky and getting you comfortable is our top priority so we’re happy to offer returns all items, however this excludes Final Sale items. 
  • Please keep in mind our Returns Policy when ordering.

  • For Briefs, Nursing Pads and Swimwear, we cannot accept returns for hygiene reasons.
  • Final Sale items, unless deemed faulty, cannot be returned for a refund.
  • This offer is not valid on any previous purchases.
  • If you have any questions, please don’t hesitate to reach out to our customer service team.
  • Cake Maternity reserves the right to cancel or change the this promotion at any point, without prior notice. 

Can I use my Gift Card or Store Credit? 

Yes, you certainly can! Just add your Gift Card code or CakeCoins to the shopping bag or cart during checkout. 

What about CakeMamaClub?

Don’t worry, you can still use your CakeCoins and earn CakeCoins on your orders too! However, when it comes to referrals you won be able to earn any Coins on the orders you refer during this sale period. Similarly, if you’ve been referred by a CakeMama you can still use your 10% OFF discount which will apply to all items added to cart however it will NOT APPLY where this offer has been claimed.

How do I make sure I never miss a sale?

It’s easy, just make sure to join our CakeMama Club. You’ll be the first to know about exclusive, member-only offers, restocks, new product releases PLUS you’ll earn CakeCoins whenever you shop or leave a review. It’s a win win. Join + Save.

Our Mother’s Day Sale has now ended.

Don’t worry, mama! We regularly run sales and promotions. To make sure you don’t miss the next one, hit the button below to subscribe to our newsletter.

The deets

The deets

(T's & C's)

Here we’ll answer all your questions about the offer.

When is the offer?

 Our Mother’s Day offer runs from 10am (AEST) May 9 2025 until 10am (AEST) May 12 2025.

What’s included in the offer?

Get 25-75% OFF site-wide.

How do I claim the offer?

Simply add any item(s) of your choosing to the cart during the offer period the discount will be applied automatically!   

Can I use any other codes or offers?

This is a standalone offer that cannot be combined with any other promo, discount or sale. 

Returns & exchanges:

  • Finding the right fit can be tricky and getting you comfortable is our top priority so we’re happy to offer returns all items, however this excludes Final Sale items. 
  • Please keep in mind our Returns Policy when ordering.

  • For Briefs, Nursing Pads and Swimwear, we cannot accept returns for hygiene reasons.
  • Final Sale items, unless deemed faulty, cannot be returned for a refund.
  • This offer is not valid on any previous purchases.
  • If you have any questions, please don’t hesitate to reach out to our customer service team.
  • Cake Maternity reserves the right to cancel or change the this promotion at any point, without prior notice. 

Can I use my Gift Card or Store Credit? 

Yes, you certainly can! Just add your Gift Card code or CakeCoins to the shopping bag or cart during checkout. 

What about CakeMamaClub?

Don’t worry, you can still use your CakeCoins and earn CakeCoins on your orders too! However, when it comes to referrals you won be able to earn any Coins on the orders you refer during this sale period. Similarly, if you’ve been referred by a CakeMama you can still use your 10% OFF discount which will apply to all items added to cart however it will NOT APPLY where this offer has been claimed.

How do I make sure I never miss a sale?

It’s easy, just make sure to join our CakeMama Club. You’ll be the first to know about exclusive, member-only offers, restocks, new product releases PLUS you’ll earn CakeCoins whenever you shop or leave a review. It’s a win win. Join + Save.

Now Shipping From The U.S.

We’re so excited to announce we now have a United States warehouse! This will bring a range of benefits, including faster shipping and easier returns.

We’re launching with our top-selling products, but as we grow, so will our range! If you can’t find a specific style, feel free to reach out to our helpful customer service team for a recommendation or shop via our Australian website.

Our Black Friday Sale has now ended.

Don’t worry, mama! We regularly run sales and promotions. To make sure you don’t miss the next one, hit the button below to subscribe to our newsletter.

The deets

The deets

(T's & C's)

Here we’ll answer all your questions about the offer.

When is the offer?

Our Black Friday offer runs from 10am (AEST) November 26 2025 until 10am (AEST) December 2 2025.

What’s included in the offer?

 Get 25-75% OFF our range of bras and apparel.

How do I claim the offer?

Simply add any item(s) of your choosing to the cart during the offer period the discount will be applied automatically!   

Can I use any other codes or offers?

This is a standalone offer that cannot be combined with any other promo, discount or sale. 

Returns:

  • Finding the right fit can be tricky and getting you comfortable is our top priority so we’re happy to offer returns all items, however this excludes Final Sale items. 
  • Please keep in mind our Returns Policy when ordering.
  • For Briefs, Nursing Pads and Swimwear, we cannot accept returns for hygiene reasons.
  • Final Sale items, unless deemed faulty, cannot be returned for a refund.
  • This offer is not valid on any previous purchases.
  • If you have any questions, please don’t hesitate to reach out to our customer service team.
  • Cake Maternity reserves the right to cancel or change the this promotion at any point, without prior notice. 

Can I use my Gift Card or Store Credit?

Yes, you certainly can! Just add your Gift Card code or CakeCoins to the shopping bag or cart during checkout. 

What about CakeMamaClub?

Don’t worry, you can still use your CakeCoins and earn CakeCoins on your orders too! However, when it comes to referrals you won be able to earn any Coins on the orders you refer during this sale period. Similarly, if you’ve been referred by a CakeMama you can still use your 10% OFF discount which will apply to all items added to cart however it will NOT APPLY where this offer has been claimed.

How do I make sure I never miss a sale?

It’s easy, just make sure to join our CakeMama Club. You’ll be the first to know about exclusive, member-only offers, restocks, new product releases PLUS you’ll earn CakeCoins whenever you shop or leave a review. It’s a win win. Join + Save.

20% OFF Lace Styles

for Valentines Day

Treat yourself to something a little bit lacey and racey this Valentine's Day, because mums deserve to feel beautiful too.

The deets

The deets

(T's & C's)

Here we’ll answer all your questions about the offer.

Is there a promotion on? 

There sure is! We’re offering 20% OFF lace bras this Valentine’s Day with code VDAY20.

What’s included in the offer?

This offer includes our Truffles, TimTams, Tutti Frutti, Freckles and Chantilly Nursing Bras. Offer ends February 18 2025 at 10am AEST.

How do I claim the offer?

Simply add one or more of the included items to your cart and use code VDAY20.

Can I use any other codes or offers?

Not combinable with any other offer.

Can I return any items I purchase through this offer?

Finding the right fit can be tricky and getting you comfortable is our top priority so we’re happy to offer returns all items, however this excludes Final Sale items. 

  • Please keep in mind our Returns Policy when ordering.
  • For Briefs, Nursing Pads and Swimwear, we cannot accept returns for hygiene reasons.
  • Final Sale items, unless deemed faulty, cannot be returned for a refund.
  • All Gifting and Accessories items, for hygiene reasons, cannot be returned for change of mind or otherwise. In the event of any damaged or lost items please contact our customer service team 
  • This offer is not valid on any previous purchases.
  • If you have any questions, please don’t hesitate to reach out to our customer service team.
  • Cake Maternity reserves the right to cancel or change the this promotion at any point, without prior notice. 

Can I use my Gift Card or Store Credit?

Yes, you certainly can! Just add your Gift Card code or CakeCoins to the shopping bag or cart during checkout. 

What about CakeMamaClub?

Don’t worry, you can still use your CakeCoins and earn CakeCoins on your orders too! However, when it comes to referrals you won be able to earn any Coins on the orders you refer during this sale period. Similarly, if you’ve been referred by a CakeMama you can still use your 10% OFF discount which will apply to all items added to cart however it will NOT APPLY where this offer has been claimed.

How do I make sure I never miss a sale?

It’s easy, just make sure to join our CakeMama Club. You’ll be the first to know about exclusive, member-only offers, restocks, new product releases PLUS you’ll earn CakeCoins whenever you shop or leave a review. It’s a win win. Join + Save.