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About Cake

At Cake we design maternity and nursing bras designed to support your journey into & during motherhood. We’ve also curated an equally thoughtful assortment of Ready to Wear garments and accessories for your pregnancy & breastfeeding journey.

Breastfeeding whilst natural doesn’t always come naturally! Every woman’s experience is different & while perseverance is needed, it’s not always possible. We get that & it’s our mission to help support and nurture, through what can sometimes be a difficult time.

Every Cake Maternity bra is painstakingly constructed with the optimal selection of fabric, materials and accessories to suit this time in your life. From luxurious fabrics, comfortable cotton lining, internalised seams, graduated straps, graduated hook & eye closures, one-hand drop cup, every bra is created to support your breastfeeding journey.

As the saying goes, you get what you pay for. Every Cake nursing bra is made function, support, quality and durability in mind. It’s those little extras that make our garments special and loved.

We are mindful & conscious of the impact manufacturing has on our planet. We insist on fair trade practices, minimal waste during the manufacturing process & social responsibility. Every Cake fabric & accessory sourced is Oeko-Tex 100 certified (no harm dyes or chemicals used) making our garments better for you and better for the planet.

We are sure you will love wearing our garments as much as we have enjoyed designing them.

Our History

Cake Maternity originated from a personal need, which soon became a driving force to design beautiful, quality, functional and comfortable garments that women want to wear. Our founder Tracey Montford retains that passion, from her vision where women breastfeed for longer in a supported & educated community.

From humble beginnings in 2007, in Castle Hill Australia, Cake continues to establish strong global networks.

Breastfeeding Advocates

We support breastfeeding. Breastfeeding is a beautiful gift that is given to most women. The benefits of breast-milk are undeniable for Mom and Baby. Packed with much needed early nutrition, it helps baby in order to grow a healthy mind and body.

Women should be able to breastfeed for as long as they want without judgement. Cake Maternity bras are designed to support and nurture.

Supporting women

It is a focus of ours to support mothers in the work place. Over 90% of our staff are mothers, who work during school hours. Providing our staff with a supportive, flexible work environment is instrumental to our foundations as a healthy work-life balance is imperative to raising a healthy and happy family.

Rigorous Quality Control

Every Cake Maternity product is painstakingly constructed with the right assortment of fabric, materials and accessories to suit you.

From luxurious outer fabrics, comfortable cotton lining, internalised seams, graduated straps, graduated hook & eye closures, one-hand drop cup, every bra is created to make you look and feel your very best.


Recognised widely as a key supplier of maternity and nursing bras, Cake is recommend by lactation consultants, midwives and industry professionals worldwide. As a recipient of numerous awards and accolades, we are committed to growing our size range, styles and to continually drive innovation where Mom’s need it most.

Our awards include:

Shortlist M&B 2016
Baby & Pregnancy Awards 2015
Junior Design Awards 2014
Parent Tested Parent Approved Award
Mother & Baby Awards 2017