Birth

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Shop our top hospital bag essentials. After giving birth, your breasts will be getting ready to feed and nourish your baby. They may grow dramatically in the first 3 days post birth as your milk comes in, and can be incredibly sensitive and tender.

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Birth

We have a wide variety of maternity bras and nursing bras across a range of sizes, colours and styles. From our signature matching sets to our seamless, contour, spacer, wire, non-wire, fuller, plunge, balcony, fuller coverage, bralette, sports, sleep and everyday bras, we’ve got your every need covered. You can buy maternity bras as early on in pregnancy as you’d like. In the first few months the breast tenderness is real, so we recommend looking for wireless and seamless styles to keep you supported and comfy during this transitional phase. If you’re looking to get more wear out of your maternity bras and are planning on breastfeeding, we recommend purchasing nursing bras. A great time to be fitted for nursing bras is around the 8 month mark, as your cup size is going to be similar to what it will be once your milk supply has regulated postpartum.